A Rona store is seen in St. Eustache, Que., on November 5, 2018. Ad Standards says Rona Inc.'s "truly Canadian" and "proudly Canadian" store signs are inaccurate since the company has been acquired by a U.S. firm. The advertising self-regulatory body says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores. In May 2016, North Carolina-based Lowe's Companies Inc. acquired Rona, which was founded in 1939 in Canada. THE CANADIAN PRESS/Ryan Remiorz