Listening to Christmas music too early could affect your mental health. One clinical psychologist, says preemptive Christmas music is likely to trigger anxiety. Linda Blair says "[Holiday music] might make us feel that we're trapped. It's a reminder that we have to buy presents, cater for people, organize celebrations." The early Christmas tunes can benefit stores. Blair says "some people will react to that [stress] by making impulse purchases, which the retailer likes. Others might just walk out of the shop. It's a risk."