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Placeline/People

City Edmonton

State Province Alberta

Country Canada

Newsroom Ready: Alberta changing licence plate design, slogan

Alberta is looking to change the slogan and design of its licence plates and is dropping the "Wild Rose Country" slogan in favour of the provincial motto "Strong and Free." Premier Danielle Smith says there's nothing political driving the change, even though her United Conservative Party has used the phrase in campaigns and promotional material. (Oct. 15, 2025)

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Unique identifier: CP175164760

Legacy Identifier: r_Alta-Licence-Plates20251015T1830

Type: Video

Duration: 1m6s

Dimensions: 1920px × 1080px 161.55 MB

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Create Date: 10/15/2025 6:30:00 PM

Display aspect ratio: 16:9