Quebec model Rick Genest, known as "Zombie Boy" has died He rose to fame because of his many tattoos, but also for starring in a Lady Gaga video This visibility helped him get invites to major fashion shows His agency, Dulcedo Management, said he was an "icon of the artistic scene and of the fashion world" He was 32 years old On Twitter, Lady Gaga said she is devastated and appeared to confirm her friend died by suicide She urged her followers to seek help for mental health issues