FILE - Texas' Christian Jones (70) blocks against Louisiana-Lafayette during the second half of an NCAA college football game on Saturday, Sept. 4, 2021, in Austin, Texas. Thanks to a bold new era of name, image and likeness deals across college sports, plenty of star players are cruising around campus in a fancy ride. But for every NIL millionaire there are thousands more athletes like Jones that might have made hundreds or thousands of dollars but who have hardly struck it rich. (AP Photo/Chuck Burton, File)