Farmboy grocery store logo shown at a store location in Oakville, Ont., Friday, May 17, 2019. Farm Boy Inc. is a Canadian food retailer operating in the province of Ontario. The company is based in Ottawa, Ontario. The retailer specializes in selling fresh produce and food products, with an emphasis on Farm-to-table wholesale. Its primary jingle is "It's a farm boy day, so shop the farm boy way." THE CANADIAN PRESS/Richard Buchan