FILE - In this Feb. 14, 1985, file photo, Howard Cosell speaks in his ABC-TV office in New York. NFL commissioner Pete Rozelle started shopping a prime-time package of games on Monday night to networks in 1969. ABC agreed to pay $25.5 million for three years. ABC Sports president Roone Arledge, knowing that the game would be viewed by a more diverse audience compared to Sunday games, paired Cosell with former Dallas quarterback Don Meredith and Keith Jackson. (AP Photo/Richard Drew, File)