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New Marketing Resurrects Old Brands
With the growing number of Baby Boomers retiring, some companies are banking on bringing back products of their youth. Soft drink, cereal and candy makers are using retro-branding to appeal to the growing nostalgia market. (Jan. 20)
Video provided by AP
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Source name:
The Associated Press
Unique identifier:
CP13417343
Legacy Identifier:
cd873c0927c143869c19f8679d2667f5
Type:
Video
Duration:
1m33s
Dimensions:
856px × 480px 20.63 MB
Usage rights:
Digital platform use only. Broadcast rights and editing of content prohibited.
Create Date:
1/20/2014 12:11:00 PM
Display aspect ratio:
107:60