FILE - In this file photo taken April 6, 1988, Ronald McDonald watches as about 20,000 balloons head skyward at the opening of the 10,000th McDonalds restaurant worldwide, in Dale City, Va. Some branding experts think the McDonald’s Corp. clowns’ floppy red shoes and flaming-red hair are too hackneyed for iPod-savvy kids. (AP Photo/Dennis Cook, file)