FILE - In this June 14, 1985, file photo, Roger Enrico, chairman of Pepsi USA, poses in his office in Purchase, N.Y. Former PepsiCo CEO Roger Enrico, who helped lead the soda company during the "Cola Wars" advertising battle with Coca-Cola in the 1980s, has died, PepsiCo said Thursday, June 2, 2016. He was 71. (AP Photo/G. Paul Burnett, File)