**FILE**Actress Elizabeth Taylor, holding her dog Sugar, promotes her Black Pearls perfume at Macy's in San Francisco on May 1, 1996. Stars continue to jump on the lucrative fragrance bandwagon by creating their signature scent. Taylor was the first to capitalize on her brand status with a perfume line. Despite her absence from movie screens, Taylor's fragrance White Diamonds remains a top seller more than a decade after its launch.(AP Photo/Susan Ragan)