FILE - In this Wednesday, March 2, 2011, file photo, Budweiser cans run through a filling machine at the Anheuser-Busch brewery in the Van Nuys area of Los Angeles. After several years of losing ground to smaller craft brewers, Anheuser-Busch, the country's biggest brewery is aiming its marketing at its core consumers, the folks who likely wouldn’t reach for a craft beer in any case. And they’re doing it with a playful wink and nod that says, “We didn’t want their fancy-schmancy beer anyway.” (AP Photo/Reed Saxon, File)