FILE - In this Dec. 1, 2010 file photo, Virgin America's inaugural flight between Los Angeles an Dallas Fort Worth International Airport comes in for a landing in Grapevine, Texas. Passengers cherish Virgin America for its mood lighting, live TV, fancy cocktails and friendly flight attendants. That nice-guy approach to air travel wins awards and attracts a cult following, but may not fly with Wall Street. (AP Photo/LM Otero, File)